BRAND ELEVATION SERVICES
Michael J Lovullo, BFA
Sr. Director/Chief Creative Officer
Michael is a senior creative marketing leader with deep expertise in brand strategy, visual design, and integrated marketing. As the driving force behind LD Solutions, he brings a strategic, results-oriented approach to building and elevating brands through compelling, high-impact creative.
With more than 25 years of experience, Michael has partnered with both emerging and established organizations to strengthen market presence, accelerate growth, and differentiate in competitive landscapes. He is known for translating complex business objectives into clear, cohesive brand narratives that drive engagement and deliver measurable results.
Michael’s leadership blends vision with execution - guiding teams, shaping creative direction, and ensuring every initiative aligns with broader business goals. His multidisciplinary expertise spans brand identity systems, integrated campaigns, digital and print advertising, sales enablement tools, packaging, trade show experiences, web design, and video production.
At the core of his work is a commitment to strategic clarity and creative excellence. Michael transforms ideas into powerful visual ecosystems that not only elevate brand perception but also create meaningful connections with audiences and drive sustained business impact.
Education
BFA, Concentration in Graphic Design
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Graduated Cum Laude
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Art Honors Society
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Alumni Scholarship Recipient
William Paterson University
Wayne, NJ
Post Graduate Education
Graduate Certificate in Marketing
Caldwell University
Caldwell, NJ
Awards and Special Recognition:
• American Package Design Award
• Home Depot’s Merchandising Innovation Award
• International Marketing Certification
Highlighted Technical Skills
Adobe Creative Suite
Microsoft Office
CMS
CRM
UX/UI Design
Photography
Marcomm Platforms
ConstantContact
Hubspot
Client List
Cerapedics Inc.
Novartis
Marvel Entertainment LLC
4Kids Entertainment
Bauer Publishing
PriceWaterhouseCoopers
Aetrex Footwear
Callaway Golf
EK Success Brands
Martha Stewart Crafts
Contact Information
Please contact me for business inquiries or to request a copy of my resume.
Skills and Experience
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Detail-oriented
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25+ years in the creative industry
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Strong interpersonal communication and customer service skills
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Manage the creative process from concept to completion
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Ability to illustrate technical data in creative, innovative ways
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Translate marketing objectives into clear creative strategies
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Adhere to and work within company/brand guidelines
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Work closely with multidisciplinary project teams, art/marketing/copy/IT/sales
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Lead and direct the creative team in the production of all marketing collateral
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Ensure visual communication and brand standards are met
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Oversee profitability, deliverables, timelines and budgets
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Meet with clients or upper management to explain campaign strategies and solutions
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Create, manage, and oversee 100+ campaigns: online and offline
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Expertise in print with mobile-first and digital mindset
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Keen understanding of current trends in beauty, fashion, design, pop culture and emerging technologies
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Ability to balance multiple projects and meet deadlines in a fast-paced environment
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Able to deliver innovative designs
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Tradeshow exhibit design, development and production
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Collaborative attitude: eagerness to work with cross-functional creative/marketing/sales teams
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Willing to roll up sleeves and dive in on a variety of projects small and large
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Accommodating positive personality and work ethic
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Propensity for learning and applying new information/skills
Specializing in (but not limited to):
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Print/Digital Advertising
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Agency/Freelance Management/Direction/Consulting
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Corporate Branding/Rebranding
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Custom Graphics/Logos
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Email Marketing
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Social Media Management (Organic and Paid)
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Video Editing
Rate:
Design/Consulting Services
Hourly engagements start at $135/hour
Project-based and retainer pricing available based on scope